What we do
We agree the audience, the story and the work before outreach begins. You see who we pitch and why.
Give journalists a reason to interview the founder.
We interview the founder, agree the subjects they can speak about and prepare the materials journalists need. Then we pitch profiles, podcasts and conference slots to outlets that cover your sector.
Seed to Series C, planned around the announcement.
We agree a target outlet for an exclusive, prepare the release and media kit, and coordinate founder and investor interviews. After the announcement, we approach trade, business and regional press with follow-up angles.
Use what you know to earn coverage.
We develop op-eds, bylines and reports from your experience and data. Subjects can include regulation, payments, AI or digital assets, depending on your expertise. We pitch them to publications read by policymakers, buyers and investors.
Prepare before an incident.
We prepare holding statements and approval routes before an incident. If something goes wrong, we manage journalist enquiries and run a 24/7 response desk. Afterwards, we review coverage and correct inaccurate reporting where possible.
Keep press and investor materials consistent.
Contradictions between press coverage, pitch decks and LP updates create avoidable questions. We check the claims and language across your materials, then write a core narrative with proof points that each audience can use.
Local media knowledge for new markets.
Each market has its own media, language and interview expectations. We prepare a local media briefing, adapt the launch story and brief spokespeople before outreach. Our local teams handle follow-up in the EU, USA, Russia and the Middle East.
Discreet coverage for very private people.
We plan profiles, philanthropy and succession coverage for ultra-high-net-worth individuals, family offices and private funds. We avoid mass press lists, check briefings and agree what is on or off the record. Nothing is published without your sign-off.
How we work
The first two weeks are for preparation. Outreach follows once the story and materials are ready.
01 · Week one
We interview the founder, check the numbers and ask about the parts of the business that a press release usually leaves out. The aim is an angle backed by evidence.
02 · Week two
We agree the messages, proof points and press materials. Each pitch is written for a named journalist and their audience.
03 · Ongoing
We pitch, arrange interviews and follow up. You receive a short brief before each interview and a record of outreach afterwards.
Next step
Bring the basics to a free 15-minute call. We will tell you whether your story is ready for press and what we would do first.
Book a free intro call